September 23, 2013

Alcoa promotes road safety campaign in Juruti


The objective of the initiative is to make drivers and passengers aware of the care they need to take to remain safe in traffic and have respect for it
This week the Alcoa unit in Juruti (PA) is promoting the “Safer Traffic Movement – Effect, responsibility and choices when driving your motorcycle”. The campaign’s objective is to make drivers and passengers more conscious of safety in traffic and aims to reinforce the importance of wearing a helmet, in particular.
The initiative is a partnership with SENAI, Detran, Terra Meio Ambiente and the 12th Uniformed Police Department (DPM) in Juruti and includes talks about traffic safety for local schools and an educational ‘blitz’ at strategic points in the town. The action will provide the population with guidance about the basic care they need to take to ensure respect for traffic and accident prevention. The program schedule includes handing out pamphlets with advice for drivers and those riding on motorcycles and in automobiles.
“The prevention of traffic accidents depends on the responsibility and conscientiousness of every citizen, whether they are pedestrians, drivers or passengers”, warns Jorgeane Almeida, who works in the Health, Safety and Environment area at Alcoa Juruti and is one of the activity coordinators. “The initial focus is on raising the awareness of drivers and passengers of motorcycles regarding preventive measures, but the campaign is also going to include actions that involve the drivers of automobiles”, she explained.
Use of a helmet is compulsory for motorcycle drivers and passengers when traveling on public roads, according to Resolution 203 of the Brazilian Traffic Council (Contran). Despite this, many people still forget to use this important piece of equipment. 
“It’s worrying when you see drivers and passengers in the town not using basic safety equipment and even taking more than one passenger on the pillion. That’s why we became engaged with this work of awareness-raising in order to avoid accidents”, says Otávio Santana, technical teaching coordinator for SENAI Juruti. To strengthen the cause SENAI recently launched its Solidarity Traffic program, which intends continuing the dialogue with the community.
The “Safer Traffic Movement” will take place in Juruti until September 30, in support of the Federal Government’s National Traffic Campaign 2013, which is undertaking educational activities nationwide until September 25.


About Alcoa


Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the twelfth consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.


In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil. In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide]. In 2013, it was recognized for the twelfth time as one of the Best Companies to Work and for the second consecutive year the Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at and follow @Alcoa on Twitter at and follow Alcoa on Facebook at