August 01, 2013

Students from Unifal get to know the Economize o Planeta platform


The event was directed at students on the university’s Environmental Engineering, Mines and Chemistry courses


Continuing with the actions for publicizing Economize o Planeta [Alcoa Brasil’s equivalent of the Make an Impact program], the APS (Sustainable Poços Association), in a partnership with Alcoa, launched the platform at Unifal (Federal University of Alfenas - Poços de Caldas campus), during an event held on July 30. Those participating were students of the Impact Assessment and Environmental Licensing subject on the Environmental Engineering, Mines and Chemistry courses. The platform was launched by Edson Reis, EHS and Sustainability Supervisor for Alcoa, and Terezinha Couto, Executive Director of the APS. They organized a group dynamics exercise on sustainability with the students and then they presented the website in the university’s IT Laboratory and showed those present how to calculate their carbon footprint.

According to Adriana Imperador, a professor on the Environmental Engineering course at Unifal and a member of the APS, the launch of the Economize o Planeta! Platform for students was done at just the right moment. “We’re currently working with the Impact Assessment and Environmental Licensing theme and the platform’s content will enable the students to have a more in-depth view of sustainability and a better understanding of the importance of the decisions taken for reducing environmental impact”.

Since March this year when the Economize o Planeta! platform was launched for the Poços de Caldas community, it has been presented at various events, such as the 10th Environment Congress, at the Teaching Fair of the DMED (Municipal Electricity Department) and in celebrations for the World Environment Day at PUC Poços, at the INB (Nuclear Industries of Brazil) and at the Parque das Nações State School. It was also the theme of a community action carried out by Alcoanos and a booth at the opening party for the Jardim Ipê Wood.


Conscientious consumption

The focus of the Economize o Planeta! It’s your business! platform is to mobilize society to adopt conscientious consumption.  People can measure their carbon footprint on the website – and receive tips on how to reduce it. The site also has tips and tools on how to save various resources and live in a more sustainable way.

The platform was created by the Alcoa Foundation, in partnership with the American organization, Center for Climate and Energy Solutions (C2ES). The adaptation for Brazil was developed by the Akatu Institute, a non-governmental organization (NGO).


About the APS

The Sustainable Poços Association is a non-governmental organization that was set up in 2008 with the objective of preparing a local sustainable development agenda. All those in the association are volunteers, people who are committed to a sustainability that respects plurality and diversity in the collective interest. In addition to coordinating the Sustainable Cities Program, the APS is responsible for divulging the Economize o Planeta program to the community of Poços de Caldas, which was chosen as the pilot location by Alcoa for the platform launch.


About Alcoa


Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the eleventh consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.

In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil. In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide], besides being recognized as one of the Best Companies to Work for the eleventh consecutive year and Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at and follow @Alcoa on Twitter at and follow Alcoa on Facebook at