June 19, 2013

Conscientious consumption is the theme of yet another action by Alcoa volunteers


The event was held on June 8 and its objective was to encourage the community to find out about its environmental impact and learn how to reduce it


Everybody can help reduce global warming and contribute to the construction of a more sustainable planet by reducing their consumption of the planet’s resources. This was the theme used by a group of volunteers from the Alcoa unit in Poços de Caldas to promote yet another community action (3rd ACTION 2013) on Saturday June 8. A ‘blitz’ was carried out at the busiest crossroads in the city to publicize the Economize o Planeta platform, which allows people to calculate their carbon footprint and provides tips on conscientious consumption that help reduce it. This platform is a Brazilian adaptation of ‘Make an Impact’, a project created in Australia in 2006 by the Alcoa Foundation. The platform has been adapted in Brazil by the Akatu Institute, a non-governmental organization (NGO) that focuses on social mobilization for conscientious consumption.


The community action will benefit the APS (Sustainable Poços Association) to the tune of US$ 3,000, by way of a donation from the Alcoa Foundation.


According to Terezinha Couto, Executive Director of the APS, this action was very important. “In addition to the donation to the finances of the APS, the disclosure of the platform has a lot to do with the work being done by the institution. One of our most important activities is coordinating the Sustainable Cities Program in Poços de Caldas, which aims to construct a sustainable agenda for the city. Among the 12 main themes of the Program are education for sustainability and encouraging conscientious consumption”.


The community action forms part of the program activities of Environment Week, which celebrates the 125 years of Alcoa (to be completed in October this year), and Green Works, which is being undertaken in all Company localities worldwide between April 21 and June 21.


About the APS

The Sustainable Poços Association is an NGO that was set up in 2008 with the objective of preparing a local sustainable development agenda. The association is formed by volunteers who are committed to a sustainability that respects plurality and diversity in the public interest. In addition to the Sustainable Cities program, the APS is also responsible for disclosing the Economize o Planeta platform to the community of Poços de Caldas, which has been chosen as the pilot area by Alcoa for launching the platform.


About Alcoa
Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the eleventh consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.
In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil.


In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide], besides being recognized as one of the Best Companies to Work for the eleventh consecutive year and Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at and follow @Alcoa on Twitter at and follow Alcoa on Facebook at