April 30, 2013

Children’s playground in the São Bento neighborhood receives 40 young trees


The trees were planted by a group of alcoans and the activity forms part of the Green Weeks Program


In the Alcoa unit in Poços de Caldas, the Green Weeks Program is stirring up the employees. Among the activities that will take place before June 21 is the Green Challenge, the objective of which is to encourage alcoans to get together with their area/department colleagues to get involved in an activity in favor of the environment. The first Green Challenge was undertaken on April 27 by a group of 21 employees, who planted 43 young trees around the children’s playground in the São Bento and Santa Tereza neighborhoods in the south of the city.


According to Sanderson Carmo, who is the Pot Room foreman, as soon as the team saw the announcement about the Green Challenge, it began thinking about doing something that would contribute to the environment and benefit the community directly. "We talked about it and had the idea of planting trees in the São Bento neighborhood children’s playground, which our colleague Josmar Ramos is the president of," he explains. "We got excellent support; of the Group’s 29 employees, 21 participated. It was a very enjoyable morning. In addition to collaborating with the community, actions like this reinforce integration between the team and also their families, because some employees took their wives and children along."


Josmar Ramos, a pot room operative, and president of the São Bento and Santa Tereza neighborhood associations, considered the action of his colleagues to be a great gift for his community. "When these trees grow, the approximately 3,000 residents of the two neighborhoods will be able to enjoy yet another leisure area."


As the neighborhood has very few trees, Josmar will take the opportunity to encourage children and their families to take care of the them as a way of developing a spirit of citizenship.


About the Alcoa Institute
Established in 1990, the mission of the Alcoa Institute is to generate a legacy of sustainability in the communities in which Alcoa operates, through strategic and articulated projects that value and strengthen their potential. The Institute works with programs and actions that encourage corporate voluntary work, among which are ACTION, BRAVO!, Green Works, World Community Services Month program, the Program for Supporting Local Projects and its signature program, known as the ECOA (Community Environmental Education) Program, in partnership with CIEDS [Integrated Center for Sustainable Development Studies and Programs]. The areas considered to be a priority for actions or community projects are education, health, the environment, safety, governance, work and income. Since 1995, the Alcoa Institute, along with the Alcoa Foundation, has invested around R$ 100 million in more than 1,900 projects, which have benefited 39 Brazilian cities and involved more than 1.4 million hours of voluntary work.
About Alcoa
Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the eleventh consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.
In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil. In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide], besides being recognized as one of the Best Companies to Work for the eleventh consecutive year and Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at