April 22, 2013

Last weeks to register for the 11th Alcoa Innovation in Aluminum Prize


The creation of a prototype and the applicability of the project in the market are the major differences in the award this year
Students and professionals have until May 20 to register for the 11th Alcoa Innovation in Aluminum Prize at the website
To adapt the prize to the company’s concept of innovation - creating value in at least one of the three pillars of sustainability: social, financial and environmental - the 2013 edition has undergone some changes. So that the projects are more complete, their submission must follow a detailed pattern, which requires more dedication from the candidates.
Another change is that only groups of students or professionals can participate. In the Student category, undergraduate or graduate students over 18 of age who are in higher education courses in technology may participate. Projects must be developed in groups of up to five members and must rely on the guidance of a teacher from the same institution.
The Professional category is open to individuals working with project development. The team should consist of two to five professionals, and must include at least one with higher education. The others may have higher education or professional experience of at least three years.
The evaluation of the work will be done in two parts. In the first part, the team must fill out a standard spreadsheet that uses the tools of the governance model of the Research, Development & Innovation department at Alcoa: a SWOT analysis (strengths, weaknesses, opportunities and threats) and a graph of sustainability versus difficulty of implementation.
By completing this worksheet, entrants have the opportunity to show the feasibility of the project, supplementing it with data on planned spending, cost reduction, investment in research and development, health and safety, sustainability, and technological and market risks.
To assist in the formatting the project, teams will have access to a tutorial and a video lesson with instructions and examples for completing it. Applicants have until June 16, 2013 to submit their work, which will be assessed by the Selection Committee, comprised of professionals from Alcoa and its guests.
In the second phase, the ten selected teams - five from each category - will develop a prototype that demonstrates the submitted project to verify whether it would be applicable on the market. Each finalist group will receive R$ 3,000 for the development of the work. The prototypes will be exhibited and presented by their creators for analysis by the Award Committee, comprised of five professionals and teachers from the area, which will evaluate the pieces and choose the winners.
The final result will be announced at the awards event on October 22, open to guests, and on the company website. The complete rules can be accessed at
For Franklin L. Feder, president of Alcoa Latin America and the Caribbean, the 11th edition of the Alcoa Innovation in Aluminum Prize is a source of pride for the company: "Innovation is one of Alcoa's values, and that is why it is so important for the company to promote a competition that stimulates the creativity of professionals and students to develop practical and sustainable solutions for everyday society," he says.


The members of the teams in the finals in the two modalities will each receive a diploma and smartphone. In the Student modality the supervising-professor will also receive a smartphone.


The student team that comes first, according to the judging committee, will receive a net cash-prize of R$ 15,000, a trophy and a diploma. The supervising-professor will receive R$ 5,000, a trophy and a diploma. The teaching institution, to which the winning team belongs, will receive teaching equipment worth R$ 8,000.


In the Professional modality each member of the winning team will receive a trophy and a diploma and the group will win a net cash-prize of R$ 15,000.


Clarification regarding the competition can be obtained by email from Further information about the Alcoa Innovation in Aluminum Award can be found on the website:




As in previous years, the 11th Alcoa Innovation in Aluminum Award will receive institutional support from the main sector entities, such as the Instituto de Engenharia [Engineering Institute] (IE), Ethos Institute, Associação de Ensino/Pesquisa de Nível Superior em Design no Brasil [Higher Education Teaching/Research in Design in Brazil] (AEnD-BR), Associação dos Designers de Produto [Product Designers’ Association] (ADP), Associação Brasileira de Metalurgia, Materiais e Mineração [Brazilian Association of Metal-working, Materials and Mining] (ABM), Associação Brasileira das Empresas de Design [Brazilian Association of Design Companies] (ABEDESIGN) and technical support from the Associação Brasileira do Alumínio [Brazilian Aluminum Association] (ABAL).


About Alcoa


Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the eleventh consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.


In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil. In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide], besides being recognized as one of the Best Companies to Work for the eleventh consecutive year and Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at