March 28, 2013

Alcoa launches the  Make an Impact platform


The initiative aims to encourage conscientious consumption and was specially adapted for Brazilians; the website has a carbon footprint calculator and tips on saving resources
Alcoa in Brazil is launching the Make an Impact initiative ( Created by the Alcoa Foundation in a partnership with the US organization, Center for Climate and Energy Solutions (C2ES), the platform in Brasil was developed and adapted by the Akatu Institute, a non-governmental organization (NGO) that focuses on mobilizing society to get behind conscientious consumption. The website has tips and practical tools on how to save various resources and live in a more sustainable way.


“The initiative is linked to Alcoa’s worldwide sustainability strategy and aims to make people sensitive to such issues, by bringing them information, concepts and values regarding the impacts that each of us as citizens cause and how to minimize them by adopting individual attitudes that can be implemented in our daily lives”, explains Nilson Souza, Sustainability Director for Alcoa Latin America & the Caribbean.


Adapted for Brazilians


The Make an Impact site is structured in informative sections that cover the good practices of conscientious consumption in various situations, such as when in traffic, when shopping, when disposing of garbage, at home and in work. With these tips, the initiative aims to make users more conscious of the need to live in a more sustainable way.


The platform’s carbon footprint calculator was developed specially for assessing the habits of Brazilians. The main adaptations relate to the difference between the equipment used in a domestic environment and the adaptation of the energy matrix and certification standards and quality. “The partnership with the Akatu Institute was essential, because we were able to list the main consumption habits of Brazilians, which are completely different from those of North Americans, for example. Therefore, it was possible to generate an instrument that represents the Brazilian reality in an accurate way”, explains Souza.


After registering, the user replies to a series of questions about his/her energy consumption at home, in the traffic, at work and other topics. After computing these data, the tool estimates the user’s average annual expenditure and the potential savings in Brazilian Reais. After carrying out the calculation and in accordance with the data recorded, the tool sends undertakings and a series of tips on how to reduce CO2 emissions to the registered email.


The site also has a Local Resources area, which is collaborative in nature and includes a catalogue of organizations and institutions that are linked to the Make an Impact initiative. Users will be able to contribute to content formulation, by listing entities from all over Brazil that undertake sustainable work related to themes like resource saving, recycling, eco-tourism, education and others.


“With Make an Impact, we can look at our attitudes from the viewpoint of sustainability. It’s an opportunity to initiate a more wide-ranging change, which encourages a search for more conscientious ways of consumption, whether individually, at home, in the community or in the work environment”, adds Nilson Souza.


Launched as Make an Impact by Alcoa in Australia in 2006, the initiative has spread through various company units worldwide. More than 11,000 people have already used the tool since its launch. Find out how to reduce your carbon footprint and to save the planet at


About Alcoa


Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the eleventh consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa has been in Latin America and the Caribbean since the end of the 50’s where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.


In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2011, Alcoa recorded revenues of R$ 2,5 billion in Brazil. In 2012 it was considered a benchmark in sustainability and was one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide]. Further information can be found at