June 1, 2012

Alcoa Award reveals the champions in its 10th edition

Over the ten years of the award, more than 2000 projects have been entered. Just in 2012, more than 260 projects competed in the professional and student categories

Last week an event in São Paulo (Brazil), Alcoa disclosed the champions of the 10th Alcoa Innovation in Aluminum Award. The objective of the competition is to encourage the use of an infinitely recyclable material, aluminum, for creating projects that have creative and innovative solutions for products made from the metal and applications for it.
In the ten years of the award, more than 2000 projects have been received and 174 universities have participated. In the tenth edition alone, more than 260 projects competed in the professional and student categories and 79 institutions of education participated.
“In this period Alcoa has changed, Brazil has changed and the world has changed. But what hasn’t changed is our belief in the achievement capacity of human beings”, says Franklin Feder, president for Alcoa Latin America & the Caribbean. “We ended the tenth edition of the Alcoa Innovation in Aluminum Award with a lot of enthusiasm. It was a day full of challenges, triumphs and innovative projects that show how the whole of society has evolved in the firm purpose of building a more sustainable world”, adds Feder.

Award winners
To celebrate ten consecutive years of the award the Innovation of the Decade Trophy was instituted, which was for the author of the most innovative project (the prize is a trophy and a trip to the Alcoa Technical Center in the USA). There was also a prize for the institution/course which had most distinguished itself in all the editions (the prize comprises a trophy and a donation of equipment worth R$10,000, to be chosen by the institution,) and a special tribute was paid to the Customer of the Decade.
In addition to the special tributes, students and professionals had the opportunity to register for the award, including with proposals that use residue from aluminum recycling. The student or team classified in first place receives R$ 9000, a trophy and a diploma and their respective professor-supervisor gets R$ 5000, a trophy and a diploma. The teaching institution attended by the prize-winner receives a donation of R$ 5000 in teaching equipment. The second places receives R$ 5000 and their supervisor gets a notebook, while the third placed person receives R$ 3000 and their supervisor also gets a notebook.
The professional category considers three projects, whose authors, in addition to a trophy and a diploma, receive R$ 11,000 for the first placed, R$ 6000 for the second and R$ 3000 for the third.
The Innovative Project of the Decade is by Mateus Frois, an aeronautical engineer and champion in the 7th edition of the Alcoa Award, with his Pedal-driven Portable Boat project: this is an efficient, light and low-cost boat that can be carried in the trunk of a car.
The Course of the Decade was the Design course of the State University of Minas Gerais (Brazil) with a total of 125 projects enrolled over the ten years of the Award.
Tetra Pak was paid tribute to as the Customer of the Decade because it has distinguished itself in the transformation, application and specification of aluminum. The company focuses on solutions in food processing and works closely with its suppliers and customers, offering safe, innovative and environmentally responsible products in more than 170 countries around the world. With approximately 22,000 employees, the company bets on a transparent approach to management and a sustainable business approach, which is a reflection of its vision of making food safe and available anywhere.
In the Student category honorable mention was made of the tank collector project in trucks, developed by Emerson Ferreira, from the Federal Institute of Education, Science and Technology, Biology, Maranhão (Brazil), and an aquarium mad from blocks, by Ítalo Peres, from the State University of Minas Gerais (Brazil). First place went to Bárbara Beraldo, from the Architecture and Town Planning course of the Federal University of Viçosa (UFV), the author of the project entitled Emergency Housing for Environmental Refugees (HERA), which comprises a self-sustainable shelter that guarantees a degree of quality in the life of the homeless.
Second place went to the project developed by Danilo Barbosa ad his team, from the Architecture and Town Planning course of the State University of São Paulo (Unesp): the Portable Platform. Easily erected and dismantled the object is intended for use as an observation deck for scientific studies of fauna and/or flora.
Also in this category, in third place were Cesar Zardo and Lucas Armstrong, from the Products’ Design course of the Federal University of Paraná (UFPR), with their project entitled, MOV, a vehicle for wheelchair users, the differential of which is that it provides urban mobility, particularly on public roads.
In the Professional category honorable mention went to the access portal project for video-surgery, a tool developed by Paulo Roberto Ferreira and team. The champions were designers Artur Mottin and Caroline Salvan with their Lien System project, the aim of which is to facilitate the handling and adjustment of systems for breeding mollusks, fish and shell-fish.
Rafael Simon, a product designer, was the Vice Champion in the category with a new product: a Universal Domestic Refrigerator. What’s different about it is that it is adapted for use by people in a wheelchair, who find it difficult to use the products currently available in the market.
In third place was design researcher, João Gabriel Falcão, with a project entitled Cajado [staff], a product aimed at helping survival in emergency situations. The “staff” comprises a torch and flask held together in a magnetic housing. The filter attached to the flask ensures a reserve of pure water and the torch supplies artificial energy and also has a solar panel that recharges it.
To find out more about the champion projects and the people whose brainchildren they were, visit www.alcoa.com.br.

Support
As in previous years the 10th Alcoa Innovation in Aluminum Award was able to count on institutional support from the main sector entities, such as the Institute of Engineering (IE), the Ethos Institute, the Association of Teaching/Research at the Higher Education Level in Design in Brazil (AEnD-BR), the Association of Product Designers (ADP), the Brazilian Association of Metallurgy, Materials and Mining (ABM) and the Brazilian Association of Design Companies (ABEDESIGN). The Alcoa Award also receives technical support from the Brazilian Aluminum Association (ABAL).

About Alcoa
Alcoa Alumínio S.A. is a wholly-owned subsidiary of Alcoa Inc., the world’s leading company in the production of primary and transformed aluminum and the world’s biggest bauxite mining company and alumina refiner. The Company has 61,000 employees in 31 countries and for the tenth consecutive year is part of the Dow Jones Sustainability Index. Alcoa has been in Latin America and the Caribbean since the end of the 1950s and has some 7,000 employees in the region, with operations in Brazil, Jamaica and Surinam.
In Brazil the company operates in the whole of the aluminum production chain from bauxite mining to the production of transformed products. Alcoa has seven production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2011 Alcoa recorded revenues of US$ 2.5 billion in Brazil. In the same year the Company was considered a benchmark in social responsibility and was one of the 21 model companies in the Guia Exame de Sustentabilidade [Exame magazine’s Sustainability Guide]. Further information can be found at www.alcoa.com.br.