December 12, 2006

Creativity marked the 5th Alcoa Innovation in Aluminum Prize award-giving ceremony

Winning students, academic tutors, family members, supporters, academics, representatives from the sector and from Alcoa took part in the great prize-giving party

A lot of emotion, creativity and fun marked the award-ceremony for the 5th Alcoa Innovation in Aluminum Prize. Family members, the panel of judges, academic tutors, representatives from the Company and from bodies that supported Alcoa’s initiative were present to honor the overall winners.
For Franklin Feder, President of Alcoa America Latina, it was a very special night. “Innovation is fundamental for the aluminum industry. Aluminum is a fantastic material that grew by 7% just this last year”, he pointed out.
For the fifth consecutive year Alcoa was able to count on the major participation in the competition of university students from all over Brazil. Almost 800 pieces of work were entered. For Professor Cristina Britto Larroudé de Paula Leite, from the Getúlio Vargas Foundation, who was on the judging panel, the works entered are better every year. “There’s a lot of creativity, boldness and quality in the projects. The students are very alive to various aspects, like points of reference, feasibility and the basics, for example”, she stated.
Right at the outset of the event there was something new: a holographic swimming pool with fish swimming up and down it. When anyone “stepped” in the water it sounded as if the person was actually in a swimming pool.
Some of the students and tutors were unable to arrive on time for the prize-giving ceremony due to problems with flight delays at airports, but the winners who were already at the event took advantage of the delay to chat and watch a fashion show with clothes produced by Arrastão Project and shows performed by Arrasta Lata and Barbatuques.
Find out a little more about the six winning works:
Project Category

Moveable seat:
Designer: Gryciane Silva de Lima
Tutor: Robson Gomes da Silva
University/ Course: Nordeste Faculties -Industrial Design - Fortaleza (CE)
Conserving the environment and promoting the well-being of users and awareness of the importance of recycling; these are the advantages of the moveable seat, designed for use in public places.
The seat provides users with comfort and it can be moved, is easy to assemble, versatile and adaptable to various environments. The product also has a space reserved for visual communication and advertising.
‘Orça-ma’ bed:
Designer: Thiago de Aguiar Pessanha Gripp
Tutor: Danilo de Gadê Negocio Filho
University/Course: City University Center - Industrial Design - Rio de Janeiro (RJ)
This project is ideal for those who have very little physical space available in their homes. The ‘orça-ma’ bed is made from two bows of aluminum with a central axle to which is fixed a rotating plate, two chairs, a small table and a mattress. When turned the central axle reveals a center table and two chairs that open automatically, using a system that is similar to that used in cinema seats. The ‘orça-ma bed can be used both in the city as well as at the beach, because there is no risk of rusting. This project preserves the environment, because it substitutes wood (widely used by companies who make furniture) with aluminum.
First aid box for items used in adventure sports:
Designer: Louise Brasileiro Quirino
Tutor: Itamar Ferreira da Silva 
University/Course: Federal University of Campina Grande - Industrial Design - Campina Grande (PB)
People who practice adventure sports need for there to be practical, multiuse and light products available in the market. To meet the needs of this public a first aid box was created for those who practice radical sports, which can be strapped to the backs of the athlete, or carried in backpacks. The main material used is duralumin, a light aluminum alloy that contains copper, magnesium and silicon. It has a bold design, an impact-resistant structure and is water-proof, with internal malleable divisions made from silicone.    
Management Planning Category
Alternative solar heater by reflection:
Designers: Alexandre Ribeiro Cardoso, Márcio Hessel Verraci, Paulo Fonseca Júnior and Paulo Henrique de Faria
Tutor: Jorge Henrique de Oliveira Sales
University/Course: University Center of Itajubá – Technology in Mechanical Production - Itajubá (MG)
The project consists of the construction of an alternative, low cost solar heater that can be easily handled and uses discarded aluminum cans. The heater is made in two parts: a heating panel made from aluminum cans and an alterative boiler, both of which are placed on the roof of residences. The heating panel absorbs the light form the sun regardless of the position of the solar rays. These reflect on the aluminum cans that are cut in half and are transferred in the form of heat to PVC tubes.

Carrying out, visualizing and making feasible aluminum recycling when creating academic products:
Designer: Elza Lulia Luiz
Tutor: Fábio Raia
University/Course: Mackenzie – Mechanical Engineering – São Paulo (SP)

This pioneering initiative in the university field covers the selective collection of waste, its classification, smelting and the end product, with added value. 
Citizenship action for water quality in the Amazon Project (Acqua):
Designers: Cristiane de Fátima Cavalcante Raposo and Cristianne da Silva Macêdo
Tutor: João Bosco Ladislau de Andrade 
University/Course: Amazonas Federal University – Production Engineering - Manaus (AM).
This project presents a simple and easily applied solution for the problem of pollution in the Amazon region’s rivers. The focus is to work with the selective collection and recycling of materials, relying on the collaboration of the boats (and their crew and passengers) that navigate the Amazon’s rivers. The idea would be carried out over a period of two months in three phases: procedures with solid waste before the boats leave, during the journey and at the time of arrival at their ports of destination.
About the Alcoa Innovation in Aluminum Prize
The Prize is a scientific and cultural competition whose objective is to encourage and spread the ideas of Brazilian students working in the sector. In this fifth time the competition has been held 773 works were entered, which represents an increase of 19% compared to 2005.
The first time it was held, in 2002, 324 works were entered. The courses with the most projects were Design, with 248 (32%), Architecture and Urban Planning, 111 (14 %) and Social Communication, 77 (10%). The State of São Paulo had most entries (400), followed by Minas Gerais (78), Santa Catarina (66) and Rio de Janeiro (61). 
Students from almost all Brazilian states, and from various teaching institutions, entered the competition with the aim of presenting their ideas for the different use of aluminum in order to contribute to the sustainable development of the aluminum production chain.
With two of its categories (Project and Management Planning), this year the competition provided the opportunity for students from all university courses to participate. Something else that was new was the theme of aluminum recycling (post-consumption waste and/or generated during the production of consumer goods) in the category Management Planning.
Support – The competition this year had the support of the following important sector bodies; the Institute of Architects of Brazil (IAB), the Institute of Engineering, UniEthos – Education for Social Responsibility and Sustainable Development, a not-for-profit institution that focuses on research, knowledge production, instrumentalization and capacity-building for entrepreneurial and academic environments in the themes of Corporate Social Responsibility, and Sustainable Development, the Association for Teaching/Research in Design at University Level in Brazil (AenD-BR), the Association of Product Designers (ADP) and the Brazilian Association of Metallurgy and Materials (ABM). 
About Alcoa
Alcoa Alumínio S.A., a subsidiary of Alcoa Inc., the world’s leading company in the production and transformation of aluminum, which operates in the aerospace, automotive, packaging, construction, transport and industrial markets, has been in Brazil for 40 years. The Company has 129,000 employees in 43 countries and in 2006, during the World Economic Forum in Davos, Switzerland, was named for the second year running as one of the most sustainable companies in the world.
At the beginning of October two major agencies that evaluate corporate governance practices and ethics, the American, Governance Metrics International® (GMI) and the Swiss, Covalence Ethical, reported that Alcoa had scored 10 points for corporate behavior, thus being considered to be perfect, and 9.5 in corporate governance, a mark that stands out in comparison with the average mark for the metal industry sector of 6.5. The Company is also included in the Dow Jones Sustainability Index for the fifth time.
In Latin America Alcoa has more than 6000 employees and operations in six Brazilian states (Pernambuco, Minas Gerais, Maranhão, Pará, São Paulo and Santa Catarina), including a new bauxite mine that is being set up in Juruti (PA). It also has operations in Argentina, Chile, Colombia, Peru and Venezuela. Alcoa also has share holdings in the hydroelectric consortiums of Barra Grande and Machadinho, on the border between Rio Grande do Sul and Santa Catarina. In a ranking prepared by Exame and Época Magazines it was considered as one of the best companies to work for in Brazil and one of the ten best companies in Latin America, according to the Great Place to Work Institute. More information about Alcoa can be found on its website: