June 5, 2012

Celebrating 30 years of environmental partnership: Alcoa and Greening Australia

Alcoa of Australia and Greening Australia celebrate a 30 year milestone this year in one of Australia’s longest and most successful corporate and environmental NGO partnerships.

Initially undertaken as a tree planting initiative back in the 1980s, the partnership has grown and evolved to develop innovative solutions to global environmental challenges. Over the three decades, significant projects have been undertaken to educate and engage Australians in environmental initiatives, including degraded land restoration, creating wildlife corridors, establishing native seed banking and developing solutions to manage carbon emissions.
This unique 30 year partnership has seen millions of trees provided to farmers, millions of seeds collected and seedlings planted, large scale landscape transformation and the participation of tens of thousands of school children and over 500 teachers in educations programs, such as the hugely successful habitat revegetation program Grow Us a Home.
At a deeper level, the partnership pioneered direct seeding technology and native seed banking, both of which are widely used in the environmental restoration industry today; fundamentally contributed Natural Resource Management (NRM) groups’ policy and practices; provided education tools and specialist programs to farmers and NRM groups; and launched the first accredited carbon offset program, Breathe Easy, to the general public.
Alcoa of Australia Managing Director Alan Cransberg considers the partnership with Greening Australia to be the company’s signature national partnership.
“This partnership touches every community in which we operate, from Kwinana in Perth and Pinjarra and Waroona in regional Western Australia, to Portland, Anglesea and Geelong in Victoria.
“Reaching this milestone is testament to the vision, passion and dedication shown by the people working for and with Greening Australia, not just today but those who planted the seed in the early 1980s and helped cultivate and nurture an organisation committed to addressing real environmental challenges,” he added.
Greening Australia Chief Executive Officer Brendan Foran is proud of the results achieved over the past 30 years.
“Greening Australia’s partnership with Alcoa has been a 30 year investment in the environment, people and regional communities,” he said.
“The achievements have been underpinned by shared goals and a strong and robust working relationship between the two organisations.”
The partnership’s success has been honoured on many occasions by a number of awards and acknowledgements. Recently it was announced as a finalist in the 2012 United Nations Association of Australia World Environment Day Awards for environmental best practice.
Other major awards garnered include the prestigious 2003 Prime Minister’s Award for Community Business Partnership, the United Nations Association of Australia 2008 World Environment Day Award for the Moolapio project and the 2009 Western Australian Environment Award for the Nell’s Block project in Yarloop.
To commemorate the 30 year journey, a short movie has been created and is available to view in the Alcoa TV library or on www.greeningaustralia.org.au.
For more information please contact:
Greening Australia:  Melissa Whitelaw 029 884 7680 or pr@greeningaustralia.org.au
Alcoa:  Jane McGuire, 0410 694 676 or jane.mcguire@alcoa.com.au