September 14, 2010

Alcoa Point Henry GPAC partnership wins arts accolade

A 30-year partnership between Geelong Performing Arts Centre (GPAC) and Alcoa Point Henry has been recognized with a prestigious statewide arts award.

The Victorian winners of the Australian Business Arts Foundation (AbaF) Awards were presented on September 13, with GPAC and Alcoa taking out the Bytecraft Entertainment Commitment Award. They are now one of three partnerships in the running for the national AbaF award, which will be presented in Sydney on October 21.
 
The partnership has not only survived – but flourished – across three decades and represents an outstanding example of arts and business growing together to achieve a shared vision of community access to the arts in Geelong.
 
The partnership began with the inception of the performing arts centre in 1981 when Alcoa claimed the naming rights to the dance studios and courtyard at the venue. Today Alcoa is the naming rights sponsor of GPAC’s annual subscription theatre season, the Alcoa Theatre Season. Alcoa’s support enables GPAC to improve accessibility to the arts and ensure unsurpassed quality in terms of programming.
 
GPAC general manager Jill Smith said the AbaF award recognized a successful and enduring partnership. “GPAC and Alcoa share a strong commitment to engaging residents with the arts. Alcoa’s continued support enables us to provide people of all ages and backgrounds with opportunities to become involved in the arts,” Ms Smith said.
 
The partners are currently mid-way through their second three-year agreement for the theatre season. The partnership engages staff at many levels, from volunteering to attending theatre season shows.
 
“Over the past 30 years, Alcoa’s support has expanded from the relative safety of bricks and mortar, to children and education, through to the most innovative and high-risk elements of arts programming. One thing that hasn’t changed is Alcoa and GPAC’s vision of performing arts playing a vital role in the life of our community,” Ms Smith said.
 
Alcoa Australia’s managing director Alan Cransberg explained the company’s continued support for the arts in Geelong:  “At Alcoa, we believe creativity strengthens communities and makes them more vibrant places to live and work – and for that, art is essential. That is why we have proudly supported the Geelong Performing Arts Centre since 1981.”

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Media contacts
Alcoa: Kate Betts - 0400 209 497
GPAC: Shannon Stevenson or Chris Bryan - (03) 5229 8647