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Case Study:
Alcoa and Sustainability Victoria partnering public place recycling
Aluminium is one of the world’s most recyclable materials – in fact aluminium is almost endlessly recyclable with two-thirds of all the aluminium produced since 1886 still in use today.
Alcoa, through Alcoa Australia Rolled Products’ operations in Yennora NSW, is Australia’s largest aluminium recycler - so it is no wonder Alcoa is a great partner when it comes to recycling.
In 2007 Sustainability Victoria and the Alcoa Foundation continued working together to get everyone recycling everywhere through the Public Place Recycling Project. The project aims to extend recycling from people’s homes and offices to major community sporting and recreational venues by increasing recycling and waste minimisation.
At several recreation venues across Victoria, public place recycling plans have been developed and implemented. Each plan includes targets for resource recovery, public educational material and the installation of recycling infrastructure.
The project is a perfect partnership as it connects one of Alcoa’s core businesses (recycling) and our core product (aluminium) with a community education project aims to raise awareness of the importance of recycling, creating broad behavioural change and ultimately diverting waste from landfill.
To date the project has exposed 1.65 million people across Victoria to positive messages about recycling and resource recovery.
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