An InCANvenient Truth

Click here to watch the video and read more about recycling in Australia below.

The Video
This video, An InCANvenient Truth, formed part of Alcoa’s campaign to launch its first iPhone app in late 2010. The app, called Aluminate™, is another a demonstration of Alcoa’s innovation and leadership towards educating wider audiences about the importance of recycling aluminium – and using technologies suitable to today’s audiences.

While much of the app functionality is not applicable here in Australia, it does contain recycling information, fun aluminium facts, videos and more, which are accessible to Australian iPhone, iPad and iPod users.

Alcoa ... largest recycler of aluminium in Australia
We recycle around 55,000 tonnes of aluminium each year at our Yennora recycling operation in western Sydney – that includes the recycling of around half a billion cans. 

Did you know …
  • Recycling just one aluminium can saves enough electricity to run a television for three hours?
  • A can is recycled and returned to a store shelf as a new can in as few as 60 days?  
  • Aluminium is almost endlessly recyclable and provides significant greenhouse benefits? 
  • Recycling aluminium saves 95% of the energy it would take to make new metal from scratch, while nearly three-quarters of all aluminium ever made since 1886 remains in use today?

Recycling solutions through partnerships
Here in Australia, we are using partnerships to help boost community recycling rates, and the Western Victorian Public Place Recycling Project is a great example.

The partnership, launched in Victoria in May 2010, impacts the Surf Coast and Geelong regions (around our Point Henry and Anglesea Operations) and has seen the installation of best practice recycling infrastructure in public places - including within sporting venues, recreational areas and main streets.
The Project is an initiative of three organisations: Alcoa Foundation, Sustainability Victoria and the Barwon Regional Waste Management Group.  The Alcoa Foundation is funding the recycling infrastructure via a US$86,000 grant.

While Australians have become excellent recyclers in their own homes, their recycling efforts are somewhat hindered in public places where recycling bins are traditionally not readily available.  This project aims to overcome these challenges and Alcoa hopes this partnership will lead the way in inspiring other Australian regions to consider similar projects. 

The Western Victorian Public Place Recycling Project follows the success of a similar program initially launched at major sporting venues across Victoria, including Geelong’s Skilled Stadium, in 2007.

Aluminium to become climate neutral
Alcoa has taken a global leadership position on promoting recycling as well as the sustainability properties of our metal.

Did you know …
  • Due to aluminium’s light weight, every kilogram of aluminium used in a car potentially saves a net 20 kilograms of greenhouse gas emissions over the car’s life?  
  • In the critical transportation industry, research in lifecycle modelling has shown that by 2030 the emissions of the entire aluminium industry globally will be fully offset by the potential emissions savings from the transport sector’s increased use of our metal?

Read more about recycling.  
Read more about Alcoa Australia Rolled Products, the Alcoa business unit which operates the Yennora recycling operation in Australia, at

Alcoa Recycling in Australia
read more

Go to the Recycling tab in the app to watch videos and learn aluminium recycling facts. Also, don't forget to check out the Social tab where you can 'like' Alcoa's Facebook page and follow Alcoa on Twitter.

Click image to enlarge.

Click image to enlarge.

Click image to enlarge.

Click image to enlarge.

Sustainability Victoria’s Chief Executive Anita Roper, with Alcoa Anglesea employee Darren Eskrigge and his son William at the recycling partnership launch in May 2010.