2009 Case Study: Our Golden Guides

Our Community Education team based in Pinjarra was again selected as a finalist in Western Australian Tourism Awards in 2009.

Run by the Tourism Council of WA, the awards have been running for 37 years and recognise excellence within the WA Tourism Industry. 

They are universally regarded as the industry’s most prestigious awards, showcasing the best that tourism in WA has to offer.

For over 30 years Alcoa has been opening its doors to the community through our well-established tours program, run by our four Community Education team.  Our visitors learn how we transform the red rock-like mineral bauxite into light-weight shining aluminium. 

Alcoa tours form part of our ‘Discover Alcoa: education and experiences’ program which also includes online student and teacher resources, linked to specific curriculum learning areas. For more, click here.  

In total, more than 635,000 people have toured Alcoa, with our free tours showing, in an educational, fun and exciting way, how Alcoa is working to be part of the solution to climate change and sustainability.

In 2009, Alcoa’s Tours Program was a finalist within the ‘Major Tour/ and or Transport Operator’ category, while one of our Community Education Officers, Raelene Jones, was a finalist in the ‘Golden Guide’ category. 

The Golden Guide category is designed to encourage individual tour guides to create and deliver innovative, accurate and inspiring tours that will enhance tourism products and visitor experiences. It is awarded to an individual tour guide demonstrating excellence in tour guiding.




Click image to enlarge.




Click image to enlarge.


Our Community Education Officers (L-R) Emma, Sue, Moira, Raelene at the 30th anniversary of tours celebration in 2008