 |
|
|
|||||||||||||||
|
 |
|
|||||||||||||||
 |
|||||||||||||||||
|
|
|
|||||||||||||||
|
|
|
|
|
|
 |
|
|
ALCOA WHEELS WITH DURA-BRIGHT® TECHNOLOGY FEATURED ON TRUCK U TV
June 7, 2009 Cleveland, OH (June 7, 2009) – As part of a targeted marketing campaign to announce the availability of Dura-Bright® technology for ¾-ton and 1-ton trucks, Alcoa’s Aftermarket Wheel Group worked closely with Truck U to demonstrate the easy to clean benefits of this innovation to a TV audience of truck owner enthusiasts. Truck U reviewed a set of 20”x9”, 8-lug fitments of the Discovery Series wheel as hosts Bruno Massel and Matt Steele subjected them to all kinds of dirty conditions to show how easily they clean up. Mud, dirt and road grime just rinse away. Truck U appears each week on SPEED Channel. Watch for the episode highlighting Alcoa’s Dura-Bright® technology scheduled to appear on June 7th at 8:30am EST and again on July 19th. Check your local listings for programming details. Click the link below to view the entire segment: http://www.alcoa.com/global/en/news/alcoa_video.asp?videoid=80&ntc=200906 |
|
 |
