New Video Illustrates Easy-To-Clean Benefits of Dura-Bright® Technology
Dura-Bright® technology continues to gain momentum with customers including Shelby Autos, Audi, Dodge SRT and Jeep SRT. The ease of maintenance benefits are also enjoyed by light truck owners in the aftermarket.

The Alcoa Auto Wheels team took some time to develop a video to illustrate the ease of maintenance benefits of this unique surface innovation. A Dura-Bright® technology wheel and a painted clearcoat wheel were both subjected to a controlled brake dynamometer simulation to illustrate the differences in cleaning maintenance between each wheel surface option.

Click here to view the entire video.

Off-Road Industry Magazine Article – Made in the USA
The leading magazine for retailers and distributors serving the light truck retail and distribution community recently published an article on manufacturing trends in the aftermarket. In particular, the article focused on how companies continue to manufacture automotive-related parts and accessories in the USA. Alcoa was proud to contribute to the article.

Click on the document below to read the entire article from the most recent issue.
 [PDF, 1.79MB]

Dura-Bright® Technology Featured on Trucks! TV
Trucks! TV, part of the PowerBlock on Spike TV, recently reviewed Dura-Bright® Technology with a 20x9, 8-lug Revolver Series wheel as part of an episode focusing on cleaning and maintenance for truck owners.

The nearly easy-to-clean wheel surface innovation is ideal for truck owners who want to spend more time driving their truck and less time clean it.

Click here to see what the Trucks! TV crew thought of Alcoa’s Dura-Bright® technology (link follows the Flash intro).

“Ultimate Factories: Lamborghini” Highlights Alcoa Wheels
The National Geographic Channel film crew visited Alcoa’s forging facility in Cleveland earlier this summer to document the production flow path of the Lamborghini Murcielago LP 670-4 SuperVeloce (SV) wheel as part of an upcoming episode of “Ultimate Factories: Lamborghini

Alcoa worked closely with Lamborghini to provide the optimal wheel to reduce vehicle weight and increase performance of this supercar. “Ultimate Factories: Lamborghini” highlights the entire production process of the SV and includes a feature on the Alcoa wheels fitted to the SV during the one-hour program.

Tune in to “Ultimate Factories: Lamborghini” on the National Geographic Channel set to debut Thursday, October 1, 2009, at 8pm local time (check local listings).

Wheel Trends Captured By Tyre Asia Magazine
Alcoa Wheels continues to strengthen and focus growth in markets globally. As Asian auto, truck and bus manufacturers look for solutions to curb vehicle CO2 emissions and increase fuel economy, they look to Alcoa. Recent program successes with Yotoung Bus and others have gained attention to forged aluminum wheels from Alcoa.

Tyre Asia recently reached out to Alcoa Wheels for input on trends in the wheel industry and how Alcoa is addressing the challenges from vehicle manufacturers looking to reduce total vehicle weight and increase fuel economy.

“Trends are directed by the needs of the end consumer. Drivers of commercial vehicles are looking for light-weight products that extend fuel economy and load ratings. Performance vehicle drivers also want light-weight products to enhance vehicle driving dynamics.”

Click here to view the entire article appearing in the August/September issue:

Aluminum Pricing

LME Summary
Ask prices as of 29-Sep-2009 09:41:42 (Eastern US)
	LME ($/MT)	Chg vs Prior Close	MW US ($/LB)
Cash	1,796	-7.90	0.8698
3 Mth	1,830	-7.00	0.8851
Avg 2009	1,816	-8.43	0.8788
Avg 2010	1,887	-8.63	0.9153
Avg 2011	1,968	-9.58	0.9526
LME Warehouse Stocks (MT)		4,583,850	down 3,850