|
New Vehicles with Alcoa Wheels add sparkle to SEMA show
 Alcoa was busy on the show floor and off-site at the recent 2007 SEMA show in Las Vegas. Our customers exhibited production, prototype and one-off versions of vehicles equipped with Alcoa wheels.  Several of the wheels introduced new finishes, including Dura-Bright® technology and our revolutionary new dye sublimation artwork process, new sizes, fitments and options. Many making their first public appearance! Alcoa also hosted a hospitality suite at the Las Vegas Renaissance Hotel and announced some new customer wheel programs during the show.
|
|
|
|
New Video: Alcoa Wheels/Shelby Mustangs—Hot!
 During the show, Alcoa Wheels also announced a relationship with Shelby Automobiles to provide custom-designed forged aluminum wheels with Dura-Bright® technology for the 2008 Shelby Mustang King of the Road (KR) and Super Snake models. The unique 10-spoke design and ease of maintenance benefits of Dura-Bright® technology are ideal for Shelby owner enthusiasts. Alcoa also introduced a new video - featuring the new 500 hp Shelby KR and 700 hp Super Snake prototypes and testimony from Gary Patterson, VP Operations for Shelby Automotive, on “going to the experts” for the necessary “cool looking wheels”. Click here for a link to the video.
For more information, visit www.alcoawheels.com
|
|
|
|
Brushed Duallys on the Toyota Diesel Super Truck
 Alcoa Wheels worked closely with Toyota TRD to proudly display 22.5"  Alcoa forged dually wheels on the new Toyota Diesel Super Truck. Each wheel was finished in a brushed aluminum appearance and engraved with "Alcoa Forged".
|
|
|
|
Matching Wheels: Dodge Avenger SRT-6 Uses Alcoa Dye-Sub Process
 Dodge was the first manufacturer to publicly display Alcoa's new patented dye sublimation process on a concept version of an Avenger SRT-6. Alcoa's dye sublimation process allows artwork, graphics or images to be applied to the wheel in a proprietary process that is as durable as it is good looking. Alcoa's dye sublimation process allowed Dodge to offer a wheel finished to match and compliment the unique appearance of the vehicle.
|
|
|
|
Chrysler Black Jack T&C Concept
 Chrysler showcased 20" Alcoa forged aluminum wheels with Dura-Bright® technology on a new "Black Jack" concept version of their Town & Country.
|
|
|
|
Dodge Tow Package Shines with Dura-Bright Duallys
 Dodge unleashed their BFT "Built For Towing" truck fitted with Alcoa forged aluminum dually wheels with Dura-Bright® technology.
|
|
|
|
Neo Meets Retro: Unique Wheels on Dodge Minivan
 Alcoa Wheels worked closely with Dodge to showcase unique 20" Alcoa forged aluminum wheels with Dura-Bright® technology on a Dodge minivan in the Mopar display area. A unique five-spoke pattern with Dura-Bright® technology and a color-matched red pinstripe on the wheel really helped set this vehicle apart from the crowd.
|
|
|
|
Hospitality and More at the Alcoa Suite
 For the second year in a row, Alcoa Wheels hosted a hospitality suite at the Las Vegas Renaissance Hotel. During the three-day event, Alcoa hosted various industry customers, associates, retailers and press. The hospitality suite offered insights into the Alcoa Wheels value proposition, Dura-Bright® technology, current customer programs and new innovations.
|
