5.000.000 Alcoa wheels in Europe – that calls for a celebration

July 31, 2010
Alcoa has been producing forged aluminium wheels for industrial vehicles since 1946 in the US. In 1981 they started up a sales network in Europe. Sales figures for 1981 showed just 3500 wheels.  Sales went up gradually and started to boast from 1997 onwards, the year in which Alcoa opened a wheel plant in Hungary, to hit a climax in the years 2007 and 2008. The market dropped in 2009, but is now showing a positive trend again.
 
July is a month for celebration at Alcoa Wheel Products Europe! 2010 is not only the 30th year of their European activities, but they will also ship their 5.000.000st wheel to a customer somewhere in Europe. That customer will be rewarded with one set of free of charge Alcoa Dura-Bright® wheels for his truck or trailer.
 
Looking ahead to the future, Alcoa keeps listening to their customers’ needs and continues to improve their forged aluminium wheel product range. Several new developments are in the pipeline and will be introduced to the market in the coming months.