If you thought an everlasting shine meant high maintenance, think again.
Alcoa Dura-Bright® Wheels have the ultimate surface treatment to allow you to maintain the polished finish by simply cleaning with Soap and Water. Dura-Bright® saves you in maintenance costs and reduces downtime so you can get back on the road faster and drive your bottom line.
The durable surface treatment that cleans with soap and water
Now your wheels can look their best with less effort than any other steel or aluminium wheel. You’ll save time and money and be back on the road with a great looking wheels on your, Truck, Trailer or Bus.
Dura-Bright® is patented surface treatment that penetrates the aluminium and becomes and integral part of the wheel. It will not chip, crack, peel or corrode like conventional coatings can.
Dura-Bright® never needs polishing.
Regular washing with soap and water will keep them polished, even after hundreds of washes and thousands of kilometres.
This saves you in maintenance costs and reduces downtime so you can get back on the road faster and drive your bottom line.
Along with faster, easier maintenance you get all the advantages you’ve come to expect from an Alcoa Forged Aluminium Wheel:
Customer Perspective on How Alcoa Wheels Improve The Bottom Line
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Alcoa wheels are recognized for providing light weight solutions that improve productivity and lower lifetime costs, enhance vehicle and company image, improve environmental sustainability and enhance profitability. Hear what a leading fleet company thinks about Alcoa Wheels. Western Transport, a leading fleet transport company based in Denver, Colorado, enjoys the benefits of working with Alcoa coupled with the easy to clean advantages of Alcoa’s innovative Dura-Bright® wheels.