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  Recycling Blog Tuesday, February 09, 2010 Bon Appétit praises the aluminum beer can The January issue of Bon Appétit magazine shines a light on “The Beer Can Revolution” with a feature about the rising popularity of the aluminum beer can. Indeed, more than 85 brewers around the world have turned to the aluminum can as the packaging of choice for their specialty beers. The article notes that aluminum cans act like a mini keg to produce “a fresher, more complex beer.” That’s because cans provide better protection against light and oxygen – two of the biggest enemies of beer. The reporter, Heather John, writes about her own experience: “My true conversion came when my favorite Fat Tire Amber Ale from New Belgium, which had previously only been available in brown bottles, came out in a can two summers ago. Here is where things get crazy. Taste the can and the bottle-side by side-and judge for yourself. The beer from the can tastes rich, toasty, and creamy. By comparison, the same beer in the bottle tastes a little flat, less fresh.” The article explains that a desire to create a more eco-friendly product led Garrett Marrero of Maui Brewing Co. to make the switch to aluminum cans. “It's better for the beer, better for the environment," Marrero said. “Aluminum is infinitely recyclable, and recycled cans can be back on the shelf with new product within eight weeks.” Posted at 11:47:16 AM | Permalink | Comments(0) | Trackback Friday, February 05, 2010 Super Bowl Ad Will Feature Aluminum Can House Anheuser-Busch has
a reputation for airing some of the best TV ads at the Super Bowl and one of
this year’s Bud Light ads highlights the recyclability of the aluminum can in
the most creative of ways.
The beer can is celebrating its 75th anniversary
this year and is becoming more and more popular among premium
breweries. Bon Appétit magazine
reported that nearly 75 breweries in the U.S. and Canada have moved their
premium beers to aluminum cans. The aluminum can is the most popular way to
package beer, soft drinks and other drinks because it keeps drinks colder,
preserves taste longer and is infinitely recyclable. Those cans you
toss into the recycling bin during the big game will be back on the store
shelves within 60 days. Posted at 3:37:27 PM | Permalink | Comments(0) | Trackback Thursday, February 04, 2010 "Commissioner of Tailgating" Reminds Football Fans to Have Fun, Recycle During The Big Game With the big game only a few days away, Commissioner of Tailgating Joe Cahn has been sharing his best "inside tailgating" tips with fans across the country. With Americans expected to consume more than 1 billion beverages on Sunday, Joe has a simple word of advice: Recycle. Watch the video below to learn Joe's best tips and see what he says about the importance of recycling: Posted at 9:26:53 AM | Permalink | Comments(0) | Trackback Tuesday, February 02, 2010 Update on the "Wedding Can" Couple: 72,000 Cans To Go Andrea Parrish and Peter Geyer, the “Wedding
Can” couple from Spokane, is closing in on their goal of recycling 400,000
aluminum cans to pay for a July wedding.
In the video below, Andrea and Peter tell their story and encourage others to protect the environment by sharing their passion for recycling. Posted at 1:56:52 PM | Permalink | Comments(0) | Trackback Monday, February 01, 2010 Recycling Tips from the Commissioner of Tailgating
Joe Cahn, the world’s only professional tailgater, has spent 12 years traveling the country and tailgating with fans. So he knows better than almost anyone about the need for fans to recycle aluminum cans and other tailgating essentials. Americans will consume more aluminum cans during the big game on Sunday than almost any other day of the year. And Joe wants to make sure those cans are recycled. Joe has just done 25 TV interviews where he talked about aluminum cans being infinitely recyclable. When you toss a can into the recycle bin, it can be recycled and back on store shelves in as little as 60 days… just in time for basketball and hockey playoffs. Posted at 11:04:07 AM | Permalink | Comments(0) | Trackback |
 Subscribe in a reader   subscribeArchives September 2009October 2009November 2009December 2009January 2010olderRecent posts Bon Appétit praises the aluminum beer canSuper Bowl Ad Will Feature Aluminum Can House"Commissioner of Tailgating" Reminds Football Fans to Have Fun, Recycle During The Big GameUpdate on the "Wedding Can" Couple: 72,000 Cans To GoRecycling Tips from the Commissioner of TailgatingCelebrating the 75th Anniversary of the Beer CanCollege Students Embark on RecycleMania!Utah youths celebrate MLK Day by collecting aluminum cans for charityNFL fans show their spirit with recyclingHow Alcoa and the aluminum can are making wedding dreams come true |
