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Friday, February 05, 2010

Super Bowl Ad Will Feature Aluminum Can House

Anheuser-Busch has a reputation for airing some of the best TV ads at the Super Bowl and one of this year’s Bud Light ads highlights the recyclability of the aluminum can in the most creative of ways.

Bud light clockThe ad features a house built from entirely from aluminum cans -- 14,000 of them -- including a club chair, sofa and grandfather clock made from aluminum cans.  You can see a sneak peek of the Super Bowl ad at: http://biggameads.anheuser-busch.com.

The beer can is celebrating its 75th anniversary this year and is becoming more and more popular among premium breweries.  Bon Appétit magazine reported that nearly 75 breweries in the U.S. and Canada have moved their premium beers to aluminum cans.   

The aluminum can is the most popular way to package beer, soft drinks and other drinks because it keeps drinks colder, preserves taste longer and is infinitely recyclable.  Those cans you toss into the recycling bin during the big game will be back on the store shelves within 60 days.



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Thursday, February 04, 2010

"Commissioner of Tailgating" Reminds Football Fans to Have Fun, Recycle During The Big Game
With the big game only a few days away, Commissioner of Tailgating Joe Cahn has been sharing his best "inside tailgating" tips with fans across the country.  With Americans expected to consume more than 1 billion beverages on Sunday, Joe has a simple word of advice: Recycle.
Watch the video below to learn Joe's best tips and see what he says about the importance of recycling: 




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Tuesday, February 02, 2010

Update on the "Wedding Can" Couple: 72,000 Cans To Go

Andrea Parrish and Peter Geyer, the “Wedding Can” couple from Spokane, is closing in on their goal of recycling 400,000 aluminum cans to pay for a July wedding.

Thanks to Alcoa’s donation of 150,000 aluminum cans, they need less than 72,000 more aluminum cans to reach their goal.

In the video below, Andrea and Peter tell their story and encourage others to protect the environment by sharing their passion for recycling. 




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Monday, February 01, 2010

Recycling Tips from the Commissioner of Tailgating

Fpss_slide_tailgatingamerica_1 With the biggest single-day sporting event of the year only a few days away, the Commissioner of Tailgating has an important message for all those “living room tailgaters” who will be watching Sunday’s matchup between the Indianapolis Colts and the New Orleans Saints: Recycle those aluminum cans.

Joe Cahn, the world’s only professional tailgater, has spent 12 years traveling the country and tailgating with fans.  So he knows better than almost anyone about the need for fans to recycle aluminum cans and other tailgating essentials.

Americans will consume more aluminum cans during the big game on Sunday than almost any other day of the year.  And Joe wants to make sure those cans are recycled. 

Joe has just done 25 TV interviews where he talked about aluminum cans being infinitely recyclable.  When you toss a can into the recycle bin, it can be recycled and back on store shelves in as little as 60 days… just in time for basketball and hockey playoffs. 



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Wednesday, January 27, 2010

Celebrating the 75th Anniversary of the Beer Can

The iconic beer can – the world’s most recycled and sustainable beverage container – turned 75 years old this week. 

Ball Corporation, the largest supplier of beer cans in the world, says that cans have offered a light weight, durable alternative to glass beer packaging since Krueger first introduced its Special Beer and Cream Ale in steel cans in 1935.

Since then, the aluminum can has become an attractive choice for brewers and is now the predominant beer package in many parts of the world. 

Thanks to the introduction of aluminum cans in 1958, beer cans are now lighter and more sustainable than ever before.  While the first steel beer can weighed 35 ounces and required a church key for opening, today’s aluminum beer cans now weigh just .47 ounces and feature easy-open, stay-on tabs.

The beer can is not only the lightest beverage package available, it is the most recycled package in the world, too. More than 50% of all aluminum cans in the US – and about 70% of all aluminum cans in Europe – are recycled.  That’s a higher recycling rate than any other beverage container.

Aluminum cans are infinitely recyclable and require 95% less energy to produce than new aluminum cans.  And if you choose to drink a cold can beer in celebration of the beer can’s 75th anniversary, it can be recycled and back on store shelves in as little as 60 days.



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Recent posts


Super Bowl Ad Will Feature Aluminum Can House
"Commissioner of Tailgating" Reminds Football Fans to Have Fun, Recycle During The Big Game
Update on the "Wedding Can" Couple: 72,000 Cans To Go
Recycling Tips from the Commissioner of Tailgating
Celebrating the 75th Anniversary of the Beer Can
College Students Embark on RecycleMania!
Utah youths celebrate MLK Day by collecting aluminum cans for charity
NFL fans show their spirit with recycling
How Alcoa and the aluminum can are making wedding dreams come true
Alcoa Recycling Aids Ohio Middle School with Recycling Efforts
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