5 June, 2012
Norcross, GA: Architectural Record magazine recently recognized Alcoa Architectural Products’ (AAP) Reynobond® with EcoClean™ online advertisement with a “Best in Show” designation in its annual Advertising Excellence Awards.
Reynobond with EcoClean™ actively works to remove pollutants by using sunlight, water, vapor and oxygen in the air to clean the air itself. This revolutionary solution allows a building to have enough cleansing power to offset the smog created by the pollution output of four cars everyday. To relay this message visually, the Reynobond with EcoClean™ online advertisement featured an animation that demonstrated the product’s capabilities by marrying imagery and text. Judges commented on the effective animation and clean design.
Advertisements qualifying for the award were published the first three months of 2012 in Architectural Record, in the January/February issue of GreenSource, and ran online during the same time period. Six leading architects from around the U.S. made up the 2012 final selection committee. More than 150 ads were judged in two categories: content and graphic design.
For more information about Reynobond materials, please contact the Alcoa Architectural Products manufacturing plant at 800 841 7774 or visit www.reynobond.com.
As the leading manufacturer of exterior and interior cladding and corporate identity solutions for commercial construction, Alcoa Architectural Products (AAP) helps architects, designers, specifiers and installers achieve their design visions and groundbreaking ideas through its range of Reynobond® | Reynolux® products. In addition to classic Reynobond ACM, Reynobond Natural Metals and Reynolux panels and flat sheet, this comprehensive array of products includes the revolutionary EcoClean™ finish, Reynobond Face Fastened Solution and Colorweld® 500 finish as well as innovative materials such as the Reynobond Design Line, Anodized Reynobond and Reynobond with KEVLAR®. Alcoa Architectural Products is a business unit of Alcoa, the world’s leading producer of primary and fabricated aluminum as well as the world’s largest miner of bauxite and refiner of alumina. For more information, visit www.reynobond.com.